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Lessons from the evolution of Lucky Supermarkets sweepstakes

For my readers outside California, Lucky is a chain of grocery stores similar to Big Bazaar in India or Tesco in the UK. I am a big fan of contests and sweepstakes from big and well-known brands. Those that promise $10,000 rewards just if you fill out a contest form or something. I know, I know - the chances are rare and there is almost no way of verifying that they indeed gave away the prizes they promised. I also know that a lot of times they are just harvesting emails and phone numbers - nobody actually gets any prize. But two things give me the motivation to fill out these sweepstakes and survey forms. One, if I am buying stuff from a store anyway, I might as well participate and give it a shot - I do not have to buy anything extra to get those sweepstakes entries. Secondly, I have my junk email ids which I feed into these websites where I don't care who they sell it to. Finally, rest assured there IS a zealous customer somewhere (other than the law enforcement) who will ch...

The second reality of Karna

Karna from the Mahabharata is a character you keep running into from time to time. Two brilliant posts by the Jabberwocky and Mr. O-V-Shake just reminded me of my trysts with Karna, and I want to recount them here. Actually, even before I dive into Karna's character and the dramatic mix of luck, valor and cowardice in his life, let me tell you about when I first heard or read about Karna. No it wasn't a textbook (or the Mahabharat TV series). It was during one of Soumitra Chatterjee 's visits to my home town. For those of you who know him from just the movies, you definitely do not know the great elocutionist and reciter that is he. I have been fortunate enough to listen to his recitation of the " Karna Kunti Sangbad " - a great poem by Rabindranath Tagore. The poem depicts Karna's last and only honest conversation with Kunti when she begs for her other son's life.If you ever get a chance, definitely listen to it. When I came across this poetic novel...

Guest post: The Fruits of Marriage

So for those of you who have been asking for a guest post for a long time on this blog, here is something you must savor as you read through. I recently helped my friend set up her fresh new blog (yeah yeah... the whole damsel in distress and the knight in shining armor thingie). In lieu, she has generously allowed me to quote a small part of her blog post as a guest post here. Her first ever blog post is called, " The Fruits of Marriage ". Here is an excerpt: Few simple reasons why I reconsidered marriage and signed up for it (okay, other than the trust, companionship, emotional security, commitment, eternal love, finding the right one and happily ever after bit) - To get the occasional foot rub – You don't get professional proficiency but hey, you don't pay for it either! It all comes with the package! Plus, where else would you get it exactly when you want it the most, may it be by the end of a long, cold and tiring day. To get customized massage – If you t...

Do I really need that gadget

The US economy thrives on a singular concept: C onsumerism . The concept of spending money I don't have for things that I don't really need but still want to possess. It is contagious, addictive, and . This also creates a huge market for second-hand goods. Together, these two drive the market - more cash flowing through the system, more wealth being created, more debts (a revolving credit card debt of $10,000 is pretty common it seems) - and eventually, more goods being consumed. Therefore, if your TV or the sofa comes with a 5 year warranty, most people are happy with it. They will sell it or discard it and get a new one at the end of five years anyway. So far so good. In India, however, I grew up with the concept of buying things for the long term in practice around me everywhere. Or as Westerners are learning the concept so recently, we believe a lot in Jugaad technology - making do with limited resources to achieve equal ends. When I was in school, one of my friends sho...

What is your Puja Bhakti Scorecard?

Since the Durga Puja got over about a month back, it is time to reflect back on the good five days that went by, and calculate how many Bhakti points you have collected. These are redeemable for Punya credit, of course, when you reach heaven. Also, by attending the Durga Puja, you have already guaranteed yourself a spot in heaven - so don't worry about the Bhakti points expiring or something like that. First up, your knowledge of the Devi Stotra : "Sarva Mangala Mangalye...". See, it isn't just enough that you should know the verse by heart. Others also need to know that you know, especially the priest who is leading the chant. So if you can go ahead of others while they are mimicking whatever way the Purohit chants, especially by creating a generous high-pitched noise when others are trying to hear what the Purohit says, you get one Bhakti point each time. Oh, by the way, grant yourself a bonus point if you were able to (very audibly) "Tsch-tsch" ...

The help

Growing up in India, all of us have become accustomed to having someone like a maid or a nurse/caretaker as part of our everyday life. I have had my own share of experiences as well - some of them definitely worth writing about some other day. Right from learning about social faux pas and the political correctness of terms, to being in their position and seeing what it feels like to be treated as one. From almost motherly figures to the stereotypical villains  - tales will be told as the time comes. For now, though, I wish to tell you about one particular incident. As with most housemaids, it takes a while to build trust and rapport and to not notice a little "shortage" of stuff around the house. From the time she joined our household, we never noticed anything significantly missing. I use the word "significantly" here because we suspected there might be some amount of human error in calculations on our part - the tin of rice which used to last 20 days maybe was ...