Like most things in life, there are two sides to "personalization" on the web. In case you don't realize this, each time you googled for something while you were logged into gmail at the same time, Google kept track of your search. Not just that, it actually tracks which search results and links you click, how long you spent there before hitting the back button to return to the search screen. Google knows what you did each summer. This sounds creepy, right? However, is this a bad thing, always? The short answer is that "it depends" (spoken like a true consultant!). It depends on what you consider a bad thing. I do admit, though, that being tracked "always" does send a shiver down my spine. If you think you are immune, (or you don't have a gmail account), don't flatter yourself. Unless you log out of Facebook each time you are done browsing, you will see a message on a lot of websites who you haven't "Like"-d yet. Usually, it w
The chronicles of Sudipta:
the man, the machine, and everything inbetween